Pehchan Edit

About The Pehchan Edit

A bold celebration of identity, artistry and self-expression, the Pehchan Edit stands out as this month’s cultural anchor - where every thread speaks of tradition reimagined for now. Designed for the expressive dresser, this Ready to Wear edit merges contemporary silhouettes with the rich visual language of South Asian design, delivering looks that feel both familiar and fresh.

From lush, breathable fabrics to intricate embellishments, every piece in this drop is rooted in craftsmanship and cultural depth. Whether it’s a hand-embroidered coatie layered over a minimal shirt or the breezy grace of flared bottoms, these outfits are built to express who you are - loudly, proudly, and with ease.

Explore Silhouettes

Expect a line-up of versatile silhouettes that move with you and speak for you. This drop features a mix of short kurtis and long A-line shirts, flared trousers, layered coaties, and airy dupattas - each designed to adapt to your lifestyle while making a style statement. From relaxed fits perfect for day-to-day dressing to more structured looks ideal for statement-making moments, these silhouettes offer wardrobe freedom without compromise.

Whether you’re reaching for timeless florals or leaning into embroidered motifs, the Pehchan edit gives you the flexibility to shift between tradition and trend, grounding your style in something as meaningful as your identity. Shop now!